Challenge: develop the image and concept for "Sello Verde A.A.M.O.R" that represents the green values of the "Feria Verde" (sister brand) through applications.
How: in this case, the "Musa paradisíaca" leaf was selected to represent the brand's green values and the tropical territory of Costa Rica. The idea began with a study of the morphology of the leaf, with professional photographs of the palm found on the Internet (the better the references, the better the results), to begin the composition of the logo, corporate brand, and development of applications.
